TikTok, whose mainland Chinese and Hong Kong counterpart is Douyin, is a Chinese short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which may range in duration from three seconds to 60 minutes. It can be accessed with a smartphone app or the web.
Since its
launch, TikTok has become one of the world's most popular social media
platforms, using recommendation algorithms to connect content creators and
influencers with new audiences. In April 2020, TikTok surpassed two billion
mobile downloads worldwide.
- TikTok is
available in 155 countries and supports 75 languages, but has faced bans or
restrictions in several countries due to security concerns.
- In 2024,
Indonesia boasted the largest TikTok users, reaching nearly 127.5 million
users.The United States followed closely behind, with around 121.5 million
TikTok users. Brazil secured the third position, with almost 101.8 million
users enjoying short video content on TikTok.
- TikTok
users spend an average of 34 hours per month on the app globally, with UK users
spending the most at 49.29 hours.
- TikTok’s
global workforce has grown to 38,578 employees.
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TikTok
Revenue:
- TikTok
generated more than 452 million U.S. dollars in China from iOS in the last
quarter of 2024. The United States followed, with a revenue of 176.6 million
U.S. dollars during the last measure quarter, while Japan ranked third as the
country generated over almost 40 million U.S. dollars in revenues via the Apple
App Store.
- TikTok’s
net advertising revenue has seen a dramatic increase in recent years, rising
from $1.14 billion in 2020 to $18.49 billion in 2024.
- TikTok’s
brand value has grown significantly, reaching $84.2 billion in 2024, a
significant increase from $65.7 billion in 2023.
TikTok earns revenue through several segments: TikTok Ads, Branded Hashtags, Branded Effects, In-App Purchases, and Commissions from content creators.